Launch a new CPG brand into a crowded shelf.
Cinder Foods came to us six weeks before their nationwide retail launch with a name, a product, and almost no marketing presence. We were tasked with building the social presence, the launch reel campaign, and the live activation event from scratch.
We ran three parallel sprints — social content production, video editing, and live launch event planning — to hit the retail launch date. The campaign drove first-week sell-through 38% above projection.
30-day calendar across three platforms.
A consistent visual system and content rhythm across Instagram, Pinterest, and TikTok. 60+ posts, 24 reels, 12 carousels — all designed, written, and scheduled by our team.
Built for the feed.
Two 15-second hero spots cut down into ten vertical reels — each tuned for Instagram, TikTok, and YouTube Shorts. All shot in one day, all edited by our in-house team.
Static, animated, and everything between.
A 30-day content calendar across Instagram, Pinterest, and TikTok. Each post designed, scheduled, and tracked for performance.
"Pavock didn't just deliver a campaign — they handed us a marketing engine we'll run with for the next decade. Best agency relationship we've ever had."